Radigan Media is pleased to announce the appointment of Jim Lister to the senior management team at Radigan Media as the role of General Sales Manager for all Radigan Media stations and markets.
“We are thrilled to bring Jim on board as our General Sales Manager. He is the right leader at the right time for Radigan Media and will help our organization thrive as we continue to serve communities throughout the Twin Tiers,” said Radigan Media owner Dave Radigan.
Jim brings over 30 years of sales experience, including 20 years as sales manager and 5 years as General Manager in the local automotive industry, including a long tenure at Williams Auto Group.
100% Locally owned Radigan Media, founded in 2006 with stations in Owego/Binghamton, has expanded since 2020 to include stations in Waverly/Sayre, Towanda/Wysox and most recently Elmira and Corning. Radigan Media reaches over 5,000 square miles with 17 signals and 6 brands including: the all-new 94 Rock WLVY (now at 93.9), The Twin Tier’s Hot New Country 99.5 WOKN, The Twin Tier’s Greatest Hits Choice 102 WAVR, News/Talk Liberty 960 WATS, 95.3 The Bridge WTTC, and Your Hometown Station WEBO.
“Our Radigan Media team is stacked with local people who love the communities we serve and want to help bring our audience great music, news, weather and sports through our radio stations and My Hometown Today app, while also helping local businesses grow and thrive through exceptional traditional and digital marketing. Jim is a great friend, and is an incredible addition to the Radigan Media team, as well as help us continue to achieve our goals serving the Twin Tiers,” Radigan said.
A Valley resident since 1993, Jim has spent decades as a community leader, including 20 years coaching area athletes, including the last six years as the Athens High School varsity boys basketball coach.
“I am thrilled to join the team here at Radigan Media. Local radio is a key part of any community and it’s an honor to be a part of this family,” Lister said.
In addition to Lister’s role at Radigan Media, Jim continues to work in the car business brokering auto transactions for individuals buying and/or selling vehicles through his own company J. Lister, LLC.
While running the marketing department at Radigan Media, part of Lister’s responsibilities includes building the Radigan Media marketing team.
“Jim is an incredible talent scout and coach. Part of his role at Radigan Media is continuing to build our team of local sales and marketing professionals to support our local business community,” Radigan added.
Jim can be reached at [email protected].
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Listen to Jim Lister talk with Dave Radigan and Pat McDonald about joining the Radigan Media family here.
