New York Launches Multi-Platform ‘Stay at Home’ Campaign with J.Lo & Alex


Gov. Andrew M. Cuomo has launched a multi-platform, multi-language education and awareness campaign to reach New Yorkers across the state in all zip codes, including hard-to-reach communities. The campaign will emphasize the state’s core message to stay home and will expand outreach and awareness of this critical mandate to new and wider audiences. The Governor launched the Instagram campaign, #IStayHomeFor, with Jennifer Lopez and Alex Rodriguez to help reach the widest audience possible with the state’s life-saving stay home message.

“This virus is truly vicious, and we all have an obligation to do what we can to protect each other and to protect the most vulnerable,” Governor Cuomo said. “We will only be effective if social distancing is enforced and maintained. That’s why we are using every tool at our disposable to reach everyone, everywhere in every way — particularly communities we don’t normally reach — to reinforce the message to stay home and stop the spread, if not for ourselves, for the vulnerable people we love around us.”