Community Calendar Submission
Community Calendar listings are offered to non-profit entities within our broadcast area that wish to promote their event or organization. While events are often aired free by broadcast stations, many end up in the wastebasket before they are broadcast because they’re hard to read, have basic information missing, or are sent without sufficient lead time. We’ll give you a few pointers, followed by a simple form which can be filled out and submitted to us.
1) Include All Necessary Information: While this may seem like a simple thing, you would be surprised at the number of events we receive which do not have a date for the event. They’ll say “tonight,” for example, but even if the event arrives via fax, we are uncertain of which night “tonight” is. Include who is invited to attend, the date and hours of the event, the place where it will be held, the type of event, why it is taking place, and a contact number for both the public and the media. Keep it short. Long, full-page events are rarely read due to time constraints.
2) Identify Yourself or Your Organization: You should always identify yourself or organization clearly somewhere in your listing. In many cases, this is evident from the information — however, if is not, you should include it somewhere on the page.
3) Phonetic Pronunciations: Many events are skipped-over by broadcasters because names or places mentioned in them cannot be easily pronounced. Rather than sound illiterate or out-of-touch, announcers will often toss an event that does not include a phonetic pronunciation for easily confused proper names. Smith is Smith, but Smithe could be SMITH, SMYTH of SMITHEE. Without a guide, you’ll either have a mispronounced name in your event when it’s read on-the-air, or it won’t get on-the-air at all.
4) Release Date: Timing is everything. If you send us an event far in advance of an event, it may get lost. If you send it two days beforehand, chances are it will be too late to include it. A good rule of thumb is to send your event 14 days in advance. And, do not include more than one event in each submission!
5) Cost of Broadcast: As a general rule, we are happy to broadcast, at no charge, meeting and event notices for civic and non-profit groups. However, if you purchase advertising in other media, we cannot air your announcements free of charge. (There is a misconception that because the FCC governs the technical aspects of radio, that we are somehow obligated to run free advertising for public service entities. The truth is, if you pay to put an ad in the paper or elsewhere, don’t ask us to run it free. We’re a business too.)
6) Time of Broadcast: All events are broadcast subject to time availability. We cannot guarantee an unpaid event advertisement will be broadcast a specific number of times nor at any specific time.
7) Paid Advertising: Our business is funded by paid advertising. If you wish to purchase regular commercial airtime, we offer a discount for qualified non-profit organizations. Please call our Business Office if you are interested in paid advertising.
There may be a limited number of slots available for events. We do our best to ensure all eligible events get on the air. Please be advised this is a request, not a guarantee.
Events are only eligible to be used for non-profit organizations and their events only. If you wish to have more control over the rotation and exposure of your message or event, you may contact the sales department. Business entities or business-based events will not be considered for our community calendar unless they are also purchasing ads on our or station or website. Free publication of community events is made possible by the businesses and organizations who do purchase advertising from us on a regular basis.