Price Chopper To Become ‘Market 32’

The Golub Corporation on Tuesday unveiled a plan to convert its current fleet of Price Chopper stores by changing the name and banners to Market 32. The company said the new brand will change food shopping for its customers by modernizing its stores and offering new services and products. Market 32 stores will begin rolling out across six states in Spring 2015, according to the chain. Initially, Price Chopper stores will be converted in a few locations, then a second wave of conversions will begin over the next 18 months and encompass another ten to fifteen stores. More than half of the 135-store chain will be converted within five years. In total, the investment will cost more than $300 million.